Discoveries and Inventions That Anyone Can Make 2.2.0.1 Common sense of sales strategy

前話: Discoveries and Inventions That Anyone Can Make 2.2 Goodbye to common sense
次話: Discoveries and Inventions That Anyone Can Make 2.2.0.2 Common sense of advertising method

 I remember that car models were changed in a very short cycle during the bubble economy era and the sales volume increased.

This method of suddenly reducing standby electricity consumption to zero by Setsuden-mushi (a profit-making device) and commercializing it in the best condition is not acceptable as a sales strategy that expects replacement demand even if the engineer's heart and feelings are satisfied. Under the situation where the industries are side by side, only one company will not be able to escape to win the sales race. Many people and companies are bound by common sense.

If it's usual, or if the thinking way many consumers had hasn't been changed due to prolonged recession or deflation, and if environmental awareness hasn't increased as it does today, an insane product like Setsuden-mushi is just an outsider. It would have been its destiny to finish its life as a hated outsider product.

However, the world, especially Japan, has entered the 21st century, where the global environment cannot be ignored after the recession and deflationary times since the bubble era. Setsuden-mushi had the wind at its back. Patience is something to try. At this point, eight years had already passed since the development of Setsuden-mushi in June 1996.

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Discoveries and Inventions That Anyone Can Make 2.2.0.2 Common sense of advertising method

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