As an advertising method for new products, it is the common sense for major companies to use much advertising money to let consumers know about them. This is and will always be common sense. But that is not possible with poor small businesses. Then what should they do? SMEs do not have enough funds for development and promotion, so they have to devise something by themselves. But ingenuity comes from poverty.

I remember that one of the two Nobel Prize winners in 2002, Professor Emeritus of Toshikazu Koshiba, a professor emeritus at the University of Tokyo, who won the Nobel Prize in Physics, said that the budget should be around 70% instead of full. I interpret it as having been said that human beings do something if something is missing and that it leads to better results.

　Moderate poverty means we don’t have too much income. I don't think we need to work even in debt because I think debt is bad. This moderate poverty and that way of thinking made me devise and think about the method of how to let the customers know about Setsuden-mushi (a profit- making device).

The way I took was to inform the media and to have them cover all of my work, even on an irregular basis. The jobs include interpreting and translation services, radio personality and television program production. I provided information to the media about the progress of Setsuden-mushi including these topics. Of course, I applied for various award systems and provided that information each time I got awards. This is a common method, but there may be few cases for a private owner like me. In that sense I may be a little different from others.

(I worked for a limited liability company for several years in debt-free management although I was poor. And there was not much merit of a corporation in debt-free management, so I returned to a sole proprietor in 2001. It might be wrong, but the system of corporations is one of money collecting and company controlling methods by Government and local governments. I don't care how a sole proprietor looks, or at least I don't care about how the credit-checking company judges me. I believe that the contents are more important than the size of organizations.)